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How Elvira Built a Brand to Die For

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Manage episode 512227618 series 1602199
Content provided by Entrepreneur Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Entrepreneur Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cassandra Peterson (aka Elvira, Mistress of the Dark) joins Dan to pull back the coffin lid on her 45-year reign as the queen of Halloween. She shares how The Groundlings and a one-off local TV gig turned into her pop culture empire, why embracing her alter ego became her greatest business decision, and how she spends Halloween. Elvira also talks about her new cookbook Elvira's Cookbook from Hell (spoiler: it includes Cheese Whiz and crushed potato chips), her autumnal gin, and her friendship with Pee-wee Herman. From reframing Hollywood typecasting to becoming a brand that defines a holiday, Elvira proves that success sometimes means leaning all the way into what makes you different—even if it’s spooky.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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394 episodes

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How Elvira Built a Brand to Die For

How Success Happens

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Manage episode 512227618 series 1602199
Content provided by Entrepreneur Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Entrepreneur Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cassandra Peterson (aka Elvira, Mistress of the Dark) joins Dan to pull back the coffin lid on her 45-year reign as the queen of Halloween. She shares how The Groundlings and a one-off local TV gig turned into her pop culture empire, why embracing her alter ego became her greatest business decision, and how she spends Halloween. Elvira also talks about her new cookbook Elvira's Cookbook from Hell (spoiler: it includes Cheese Whiz and crushed potato chips), her autumnal gin, and her friendship with Pee-wee Herman. From reframing Hollywood typecasting to becoming a brand that defines a holiday, Elvira proves that success sometimes means leaning all the way into what makes you different—even if it’s spooky.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

394 episodes

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