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What if you only marketed your business in ways that actually brought you joy? What if you could ditch the pressure to “be everywhere” and still build a thriving, values-aligned brand?

In this episode, I’m joined by M. Shannon Hernandez—founder of the Joyful Business Revolution and messaging strategist for purpose-driven entrepreneurs. Shannon brings a refreshing, radically human approach to marketing that centers joy, energy alignment, and sustainable growth.

We dive into why doing business your way isn’t just a nice idea—it’s a necessity. Shannon shares her signature “one platform, one email” strategy, explains how she built a business that honors seasonal rhythms, and makes a compelling case for ditching marketing “shoulds” once and for all.

If you’re craving more simplicity, capacity, and joy in how you show up for your business… this episode is your permission slip.

Topics:

• Why joyful marketing is more effective marketing (3:50)
• Her signature “content personality” framework (and how it supports email strategy) (8:27)
• How to define your business seasons—and work with them instead of against them (14:00)
• The real story behind the “M.” in M. Shannon Hernandez (28:28)
• How partial scholarships fuel equity in her business model (24:00)

You can find M. Shannon at:

Website: joyfulbusinessrevolution.com

LinkedIn: mshannonhernandez

Mentioned in the episode:

Is Business Slow? We’ve Been There. Here’s What to Do About It. - Joyful Business Revolution

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• Follow me on Instagram at @jackihayes_obm
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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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