Why 70% of US Roofers Don’t Offer Repairs — But He Does $1.8M/Year | Marc Reitzel
Manage episode 511509186 series 2863966
In this episode, Dmitry talks to Marc Reitzel, CEO of Reitzel Home Improvement.
00:00 Sponsor: The Catch All
00:18 Intro
01:04 The Problem Most Roofers Don’t See Coming
04:30 How Poor Branding Holds Back Great Companies
07:53 The Hidden Cost of Blending In
11:20 Why Your Company Name Matters More Than You Think
14:46 Logos, Colors, and First Impressions
18:14 Standing Out in a Crowded Roofing Market
21:42 When Is the Right Time to Rebrand?
25:20 Avoiding the Most Common Rebranding Mistakes
28:58 How to Build a Brand Customers Actually Remember
32:33 The Role of Storytelling in Roofing Marketing
36:00 Why Consistency Beats Flashy Ads Every Time
39:36 From Fear to Confidence: Taking the Leap to Rebrand
43:03 The ROI of Rebranding Done Right
47:17 Turning Your Brand into a Long-Term Asset
50:40 Final Thoughts: Make Your Brand Work for You
Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/
91 episodes