Having completed "The Impossible House" project, Robert Fortunato changed his career and switched from the corporate world of mergers and acquisitions to helping others tap into the green movement. He is now a green building advocate, an experienced practitioner, consultant, and educator.

This episode is a follow-on interview. Episode #230 documented his inspiring green home construction project. While he was told repeatedly why he could not pursue a fossil-free and healthy home, Robert was determined, got educated, convened smart collaborators, and "impossible" was transformed into reality. He burns no fossil fuels, his home is healthier, and his family is saving money every day.

Robert and Ted discuss the role of green building consultants, helping clients to plan carefully, and to tap into new technologies that make sense. Robert is an owner's rep; he who works on behalf of clients. Like Ted, he has worked with schools, businesses, and homeowners making sure they realize savings for their investments.

Robert stresses the need for consideration of green measures early in the design process. Things like relatively small investments in whole house surge protection can be readily incorporated, providing insurance for years to come. Robert and Ted talk about the merits of "doing it right" the first time: They discuss orientation for solar, recognizing varying levels of shading throughout the year and both its cooling benefits and solar power generation demerits.

The short and long-term benefits of solar and green measures are front and center in the conversation... providing dollar savings, healthier environments and comfort. Robert and Ted focus on lifecycle benefits - which can be in the hundreds of thousands of dollars - versus the upfront costs of measures which can be in the tens of thousands. Solar and efficiency, and electric vehicles and heat pumps, can save money over time... serving as viable annuities. Robert presents his own home savings, now well over $60,000... money that he and his wife put into their son's college education.

Robert describes the courses that he teaches for Southern California Edison. For the past ten years Robert has taught a course on building electrification, with invaluable lessons for architects, engineers, and lay people. They learn how to keep costs down while eliminating fossil fuels. A new course focuses on how to avoid costly panel upgrades through sophisticated controls and smart energy management, despite adding loads such as heat pumps and electric vehicles.