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Resistance to change isn't a sign of defiance—it's often a signal of deep engagement. Join John and Greg discussing this revelation that stands at the heart of our exploration into organizational transformation, where we unpack why 70% of change initiatives fail and what the successful 30% do differently.
Drawing from cutting-edge psychological research, we reveal how people develop what experts call a "moral force" around existing processes, believing the current way isn't just familiar but morally correct. This explains the passionate opposition many leaders encounter when implementing change. The breakthrough comes in reframing this resistance as valuable feedback from team members who still care enough to engage.
Our deep dive into successful change management practices reveals that organizations implementing proper change strategies achieve their objectives 93% of the time—compared to just 15% success for those with poor change management. Companies are noticing, investing 2.5 times more in transformation budgets than in previous years, reaping rewards of 21% higher profitability and 59% better retention rates.
We explore practical approaches through the 4D model of resistance (destruction, distancing, delays, and dissent), providing leaders with concrete strategies to address each type. The most successful organizations no longer view change as a one-time event but as an ongoing capability woven into their organizational DNA—creating cultures that adapt quickly while supporting people through transitions.
Whether you're leading a transformation or experiencing one, this episode equips you with the tools to navigate change with empathy, strategic clarity, and psychological insight. How might your next organizational shift look different with these approaches? Listen, learn, and transform resistance into your greatest ally for positive change.

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Presented by John Wandolowski and Greg Powell