In this episode of Founders Future, with host Olivia Sammons, we sit down with Zac Klassen, the visionary founder behind Project Transformation X. Zac shares his unique journey from a personal trainer and aspiring actor in Vancouver to building a highly specialized online fitness business. He delves into the "why" behind his focused mission: creating a results-driven health and wellness program dedicated to helping women 35+ reclaim control of their bodies, balance hormones, and build a sustainable lifestyle. Zac reveals how his acting background unexpectedly equipped him with the skills to build a personal brand and connect with his audience authentically.

Zac opens up about the operational backbone of Project Transformation X, explaining their high-ticket, customized coaching model that boasts an impressive 95% success rate and a 50% client re-sign rate. He details his streamlined customer acquisition strategy, which involves focusing exclusively on Instagram with a significant monthly ad spend, utilizing a direct message funnel to book qualified enrollment calls. Looking ahead, Zac discusses his goals for sustainable growth, the philosophical challenges of scaling beyond consistent $50k months, and his primary focus on maintaining an exceptional client experience above all else.