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The Myth of the Perfect Niche (and What Actually Matters)
Manage episode 510016146 series 3003205
Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience.
In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand.
What you’ll learn in this episode:
- Why the idea of a “perfect niche” is a myth holding you back
- The 3 things that actually matter more than your niche
- How consistency creates authority and trust
- Why connection with your audience is the real secret to growth
Michelle’s personal story of building visibility without a perfect niche
Stay inspired and get daily visibility tips—follow Michelle everywhere:
- Instagram: @michellelthames
- Threads: @michellelthames
- LinkedIn: Michelle L Thames
- YouTube: Michelle L Thames
- Podcast: Social Media Decoded
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
570 episodes
Manage episode 510016146 series 3003205
Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience.
In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand.
What you’ll learn in this episode:
- Why the idea of a “perfect niche” is a myth holding you back
- The 3 things that actually matter more than your niche
- How consistency creates authority and trust
- Why connection with your audience is the real secret to growth
Michelle’s personal story of building visibility without a perfect niche
Stay inspired and get daily visibility tips—follow Michelle everywhere:
- Instagram: @michellelthames
- Threads: @michellelthames
- LinkedIn: Michelle L Thames
- YouTube: Michelle L Thames
- Podcast: Social Media Decoded
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
570 episodes
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