Finding The Words: How To Differentiate Your Pilates Studio The Pilates Business podcast

Finding the Words: How to Differentiate Your Pilates Studio

7d ago 27:22

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The word Pilates means different things to different people. For some, it’s a crowded studio of reformers moving in sync like choreography. For others, it’s something quieter, more precise, and deeply personal. That divide creates both opportunity and confusion for those prospective Pilates clients so important to Pilates studio owners everywhere.

In this episode, David Gunther is joined by Carla Ricalis, Co-founder and Director of Studio3 in Toronto. Carla’s Pilates journey spans decades and continents, from her early certification with Moira Stott in the 90s, to launching training centres across North America and Europe, to running her own thriving, fully equipped Pilates studio.

Together, David and Carla explore:

Why the language we use to describe Pilates matters more than ever
The differences between boutique studios and big-box franchises
Whether terms like clinical, personalised, or fully equipped capture the value of small studios
How instructors can communicate their difference without losing the heart of Pilates

This episode kicks off our new series, Diaries of Professional Pilates Instructors, relatingreal stories from those who’ve built their businesses, honed their craft, and found ways to stand apart in a crowded Pilates marketplace.

👉 Subscribe to The Pilates Business Podcast so you don’t miss Part 2 of this conversation with Carla, releasing next week.

Connect with Carla Ricalis

LinkedIn: Carla Ricalis

Website: https://www.studiopower3.ca/

Connect with David Gunther via Linkedin

Website: https://www.pilatesbusiness.com.au/

Facebook: Pilates Business

Youtube: @pilatesbusiness1126

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