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Milwaukee Pipeline Series: A Look at the New Impact Wrench & Ratchet
Manage episode 509429675 series 2825789
Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it’s so rewarding to see these tools come to life for mechanics.
Check out the full video version of the podcast on YouTube!
About the Episode
- Host: Jay Goninen, WrenchWay, [email protected]
- Guest: Eric Rusch, Milwaukee Tool
Links & Resources
Get notified of new episodes --> Join our email list
About WrenchWay:
- For Technicians & Students: wrenchway.com/solutions/technicians/
- For Shops & Dealerships: wrenchway.com/solutions/shops/
- For Instructors: wrenchway.com/solutions/schools/
Connect with us on social:
Chapters
1. Milwaukee Pipeline Series: A Look at the New Impact Wrench & Ratchet (00:00:00)
2. About Eric & His Background (00:01:53)
3. Milwaukee Tool’s Growth in Shops (00:03:48)
4. M12 FUEL™ Subcompact Impact Wrench (00:12:29)
5. M12 FUEL™ Gen 2 Ratchet (00:20:35)
6. Patience in Product Development (00:24:50)
284 episodes
Manage episode 509429675 series 2825789
Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it’s so rewarding to see these tools come to life for mechanics.
Check out the full video version of the podcast on YouTube!
About the Episode
- Host: Jay Goninen, WrenchWay, [email protected]
- Guest: Eric Rusch, Milwaukee Tool
Links & Resources
Get notified of new episodes --> Join our email list
About WrenchWay:
- For Technicians & Students: wrenchway.com/solutions/technicians/
- For Shops & Dealerships: wrenchway.com/solutions/shops/
- For Instructors: wrenchway.com/solutions/schools/
Connect with us on social:
Chapters
1. Milwaukee Pipeline Series: A Look at the New Impact Wrench & Ratchet (00:00:00)
2. About Eric & His Background (00:01:53)
3. Milwaukee Tool’s Growth in Shops (00:03:48)
4. M12 FUEL™ Subcompact Impact Wrench (00:12:29)
5. M12 FUEL™ Gen 2 Ratchet (00:20:35)
6. Patience in Product Development (00:24:50)
284 episodes
All episodes
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