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The Entrepreneurial Playbook of Former XFL Commissioner Oliver Luck
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Oliver Luck — former NFL quarterback, attorney, and pioneering executive behind NFL Europe, the Houston Dynamo, and the XFL — to explore what it takes to build sports organizations from the ground up. From introducing American football to Europe to launching Major League Soccer in Houston, Oliver shares his playbook for attracting fans, securing sponsors, and navigating the challenges of new leagues. Along the way, he unpacks lessons on entrepreneurship, sponsorship value, and why staying fresh is the key to long-term success in sports business.
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