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The Long Haul | Bridging the Broker-Carrier Divide, Fighting Fraud, and Building Trust That Pays
Manage episode 508395711 series 2899227
Is the constant tension between brokers and carriers just bad communication, or is it a sign of a deeper issue? In this powerful episode of The Long Haul, host Adam Wingfield sits down with Annique Lesage, the freight-savvy broker and coach known for her direct, no-fluff truth bombs on TikTok. Annique shares her incredible journey from handling customs to becoming a successful broker, and opens up about how the industry became her lifeline while escaping an abusive marriage.
This isn't your typical broker vs. carrier debate. Annique provides a masterclass in shifting from a transactional, load-by-load mindset to building lasting, profitable partnerships. She breaks down why there’s no such thing as "cheap freight," only bad negotiators, and challenges carriers to operate as strategic business owners rather than just drivers. If you’ve ever felt burned by a broker or struggled to make the industry work for you, this is a conversation you can't afford to miss.
Follow The Long Haul Podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
4705 episodes
Manage episode 508395711 series 2899227
Is the constant tension between brokers and carriers just bad communication, or is it a sign of a deeper issue? In this powerful episode of The Long Haul, host Adam Wingfield sits down with Annique Lesage, the freight-savvy broker and coach known for her direct, no-fluff truth bombs on TikTok. Annique shares her incredible journey from handling customs to becoming a successful broker, and opens up about how the industry became her lifeline while escaping an abusive marriage.
This isn't your typical broker vs. carrier debate. Annique provides a masterclass in shifting from a transactional, load-by-load mindset to building lasting, profitable partnerships. She breaks down why there’s no such thing as "cheap freight," only bad negotiators, and challenges carriers to operate as strategic business owners rather than just drivers. If you’ve ever felt burned by a broker or struggled to make the industry work for you, this is a conversation you can't afford to miss.
Follow The Long Haul Podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
4705 episodes
All episodes
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