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Business Accelerator: The difference between leads and prospects

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Manage episode 508350748 series 2394983
Content provided by Broker Daily and Momentum Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Broker Daily and Momentum Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In a strengthening market, brokers might expect the phones to be ringing off the hook. But as discussed in this latest episode of Business Accelerator, a surge in market positivity doesn’t always translate to a flood of qualified clients.

The key to efficient growth lies in understanding the crucial difference between a lead and a prospect. According to Broker Essentials’ founder and director, Jason Back, this distinction is fundamental. Many brokers think they have a lead-generation problem when they actually have a conversion problem.

Ultimately, generating interest is one skill – converting that interest into settled loans is another. By focusing on transforming leads into qualified prospects through early and effective vetting, brokers can save time, increase conversion rates, and fast-track their business growth.

  continue reading

572 episodes

Artwork
iconShare
 
Manage episode 508350748 series 2394983
Content provided by Broker Daily and Momentum Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Broker Daily and Momentum Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In a strengthening market, brokers might expect the phones to be ringing off the hook. But as discussed in this latest episode of Business Accelerator, a surge in market positivity doesn’t always translate to a flood of qualified clients.

The key to efficient growth lies in understanding the crucial difference between a lead and a prospect. According to Broker Essentials’ founder and director, Jason Back, this distinction is fundamental. Many brokers think they have a lead-generation problem when they actually have a conversion problem.

Ultimately, generating interest is one skill – converting that interest into settled loans is another. By focusing on transforming leads into qualified prospects through early and effective vetting, brokers can save time, increase conversion rates, and fast-track their business growth.

  continue reading

572 episodes

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