In this episode of Free Form AI, Michael and Ben draw surprising parallels between military strategy and consulting practice. They break down how principles like competence, trust-building and ethical engagement translate into stronger client relationships and long-term success.

From showing quiet confidence to making clients aware of their pitfalls, the discussion explores how consulting is as much about empathy and communication as it is about analysis. Along the way, they highlight why being “nice” is not a soft skill but a strategic one.

Tune in to Episode 22 for a wide-ranging conversation about:
• Why competence and confidence create credibility in client work
• How to earn trust by showing clients their blind spots
• Why ethical guidelines are non-negotiable for lasting relationships
• The role of empathy, communication, and culture in consulting success

If you’ve ever wondered how to approach consulting with both rigor and humanity, this episode is for you.