What do you do when you feel like you've swallowed an elephant? For Bryan Eisenberg, a pioneer of Conversion Rate Optimization (CRO), that feeling was both a personal crisis and the inspiration for his new book.

In this deep and insightful conversation, Bryan takes us on a journey through his 30-year career, from the earliest days of the internet to the current age of AI. He reveals the one-word secret that has guided his success with brands like Google and Disney: Empathy.

Bryan explains why messaging will always be more powerful than any tool, why "facts tell, but stories sell," and how he recently watched a single press release instantly become the "truth" for AI models like ChatGPT. If you're a marketer, founder, or anyone feeling overwhelmed by the noise of the modern world, this episode is a masterclass in focusing on the fundamentals that truly matter.

In this episode, you will learn:

• The powerful personal story behind Bryan's new book, "I Think I Swallowed an Elephant".
• Why empathy is the single most important thread in a successful marketing career.
• How Bryan and his team pioneered the concept and term "Conversion Rate Optimization".
• Why messaging is the most impactful variable you can test, far more than tools or design.
• A fascinating case study on how a press release can immediately influence AI-generated search results.
• The essential skills marketers must cultivate to stay relevant and thrive in the age of AI.
• Why real-world community and connection are becoming more critical than ever.

Episode Links

• Book: I Think I Swallowed an Elephant on Amazon
• Podcast: The Rock Solid Round Rock Podcast
• Connect with Bryan Eisenberg:
  • Website: bryaneisenberg.com
  • LinkedIn: linkedin.com/in/bryaneisenberg
  • X (formerly Twitter): @TheGrok
• Books Mentioned:
  • Waiting for Your Cat to Bark?
  • Call to Action
• People & Companies Mentioned:
  • Savannah Bananas (Jesse Cole)
  • Newsworthy.ai
  • RocketBEAT

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