Customer journey strategy isn't just about the steps you put in place - it's about how your clients feel at each touchpoint that makes the real difference. In this episode, Wendy reveals why logic may spark interest but emotions drive decisions, and shares her 3-step system for designing a journey that makes clients feel seen and excited to say yes. Learn how to create intentional moments that build confidence and trust without feeling complicated or overwhelming.

Today, you will walk away with…

✔ Why confused or overwhelmed people don't buy, and how feelings drive purchasing decisions

✔ A 3-step system: create awareness with the right emotion, make the first step feel like a win, and build confidence at every touchpoint

✔ How to design clear next steps that feel like no-brainer decisions rather than pressure points

✔ Common mistakes to avoid (over-complicating offers, leaving people hanging, focusing only on features)

🎁 Ready to map out your customer journey? Download Wendy's free Offer Ecosystem Map at wendymuzzy.com/offermap, or book a strategy call to get her eyes on your specific journey at wendymuzzy.com/call! 🎁

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About the Show

Your Fun and Profitable Online Business with Wendy Muzzy is the perfect blend of fun, fresh ideas, and actionable tips for entrepreneurs who are looking to add fun and profits to their business. Hosted by Wendy Muzzy, a money coach and business strategist who brings her signature confetti-girl energy, this podcast is like having a personal cheerleader and strategic guide rolled into one. Each week, Wendy serves up short, impactful episodes, offering real talk about growing and diversifying your business with joy. Whether you're looking to brainstorm new offers, streamline your processes, or uncover possibilities you hadn’t imagined, Wendy delivers practical strategies in a way that feels as good as it looks. Tune in every Wednesday for a quick takeaway or action point you can apply immediately. 🎉

Let’s grow your business—and celebrate every step of the journey - together!

Website: wendymuzzy.com

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Podcast production by Old State Media