Have you ever chased an idea so bold it took more than a decade to bring to life? That’s exactly what Josh Hoffman and Jordan Eubanks did with Lightheaded, the company bringing illuminated sports helmets to fans everywhere. Believe it or not, the spark for this glowing idea first lit up in a Hollywood bar.

In this episode, I sit down with Josh and Jordan to uncover how a playful Christmas tree decorating contest sparked a product that would one day attract sports franchises, investors, and collectors. They share their early years in Hollywood, from acting auditions and late-night bartending shifts to the moment they realized this quirky idea could be something bigger.

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