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Material Innovation and Verification in Circular Fashion
Manage episode 508043939 series 2365261
Any brand can claim sustainable materials, but words mean nothing without third-party testing and certifications. In fact, unverified sustainability claims—even if they are valid—can often lead to suspicions of greenwashing.
Here, Min Zhu, senior director, technical services and operations, US & Canada Softlines, of global testing and certification company SGS, and Haley Gershon, marketing manager of SGS Beta (formerly Beta Analytic), a leading Carbon-14 testing lab for biobased materials that SGS acquired in November 2024, discuss why biobased materials need verification.
Watch the fireside chat to learn:
- The current status of circular fashion and its key progresses
- The journey of SGS and Beta’s combination and synergy
- SGS solutions to material sustainability and circularity
- How SGS collaborates with fashion brands to test and verify biobased materials
- SGS’ IMPACT NOW sustainability initiatives
Learn more about your ad choices. Visit megaphone.fm/adchoices
166 episodes
Manage episode 508043939 series 2365261
Any brand can claim sustainable materials, but words mean nothing without third-party testing and certifications. In fact, unverified sustainability claims—even if they are valid—can often lead to suspicions of greenwashing.
Here, Min Zhu, senior director, technical services and operations, US & Canada Softlines, of global testing and certification company SGS, and Haley Gershon, marketing manager of SGS Beta (formerly Beta Analytic), a leading Carbon-14 testing lab for biobased materials that SGS acquired in November 2024, discuss why biobased materials need verification.
Watch the fireside chat to learn:
- The current status of circular fashion and its key progresses
- The journey of SGS and Beta’s combination and synergy
- SGS solutions to material sustainability and circularity
- How SGS collaborates with fashion brands to test and verify biobased materials
- SGS’ IMPACT NOW sustainability initiatives
Learn more about your ad choices. Visit megaphone.fm/adchoices
166 episodes
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