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511 / 你的产品创意被偷了,怎么办?- What to do when your ideas got stolen

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Manage episode 507770776 series 2511483
Content provided by Bear Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bear Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

你花了几个月甚至几年打磨产品,结果突然出现一个几乎一模一样的竞品。怎么办?

在这期节目里,我会拆解一些应对“山寨”的有效策略。我们会看看真实案例——从 Snapchat 被 Instagram 抄袭故事,到 Clubhouse 被 Twitter Spaces 快速追赶——为什么有些产品能活下来,而另一些却迅速没落。

你将学到:

• 如何降低抄袭带来的伤害

• 为什么速度、社区和个人品牌是最好的防御

• Notion、Basecamp 和 TikTok 是如何把“山寨危机”变成竞争优势的

• 独立开发者和小团队如何和巨头区分打法

案例分享

• Snapchat Stories → Instagram / WhatsApp / Facebook 相继跟进

• Notion → 聚焦知识工作者的小众办公场景

• Evernote 对比微软 OneNote

• Clubhouse → 被 Twitter、Facebook、Spotify 快速追上

• Basecamp → 品牌个性化,形成差异

• TikTok → 社区氛围和文化不可替代

核心策略

• 找一个巨头看不上或嫌麻烦的细分市场

• 通过用户的数据积累形成“迁移成本”

• 保持极快的迭代速度,让别人抄不完

• 把创始人个性和声音融入产品,做出独特气质

• 建立属于你的社区和故事,让用户为“氛围”留下来

延伸阅读

• Notion

• Basecamp

• Clubhouse

• Evernote


Support this podcast at — https://redcircle.com/beartalk/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

515 episodes

Artwork
iconShare
 
Manage episode 507770776 series 2511483
Content provided by Bear Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bear Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

你花了几个月甚至几年打磨产品,结果突然出现一个几乎一模一样的竞品。怎么办?

在这期节目里,我会拆解一些应对“山寨”的有效策略。我们会看看真实案例——从 Snapchat 被 Instagram 抄袭故事,到 Clubhouse 被 Twitter Spaces 快速追赶——为什么有些产品能活下来,而另一些却迅速没落。

你将学到:

• 如何降低抄袭带来的伤害

• 为什么速度、社区和个人品牌是最好的防御

• Notion、Basecamp 和 TikTok 是如何把“山寨危机”变成竞争优势的

• 独立开发者和小团队如何和巨头区分打法

案例分享

• Snapchat Stories → Instagram / WhatsApp / Facebook 相继跟进

• Notion → 聚焦知识工作者的小众办公场景

• Evernote 对比微软 OneNote

• Clubhouse → 被 Twitter、Facebook、Spotify 快速追上

• Basecamp → 品牌个性化,形成差异

• TikTok → 社区氛围和文化不可替代

核心策略

• 找一个巨头看不上或嫌麻烦的细分市场

• 通过用户的数据积累形成“迁移成本”

• 保持极快的迭代速度,让别人抄不完

• 把创始人个性和声音融入产品,做出独特气质

• 建立属于你的社区和故事,让用户为“氛围”留下来

延伸阅读

• Notion

• Basecamp

• Clubhouse

• Evernote


Support this podcast at — https://redcircle.com/beartalk/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

515 episodes

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