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Running Industry Alliance Podcast – Episode #21 featuring Jonny Murch and Karishma Riar - Redtorch - Global Running Culture Report 2025

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Manage episode 507150940 series 3442897
Content provided by Running Industry Alliance (RIA) Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Running Industry Alliance (RIA) Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎙️ In this episode of the Running Industry Alliance Podcast, we’re diving into Global Running Culture 2025 – a first-of-its-kind collaboration between research and creative agency Redtorch and Running Industry Alliance (RIA).

Host Matt Ward is joined by Rebecca (Becs) Richardson (RIA CEO & Co-Founder) alongside Jonny Murch (CEO, Redtorch) and Karishma Riar (Head of Research & Insights, Redtorch) for a fascinating conversation on how running culture is evolving worldwide.

Together, we explore:
🌍 How cultural forces like social media, influencers, and innovation are reshaping running.
📊 Why some markets are brand-led while others are product-led.
👟 Key global themes including women-led running growth, creator-as-coach influence, and the rise of run clubs.
🇬🇧 Exclusive insights into the UK running scene – from parkrun to charity-driven content.
💡 How these findings can help brands, retailers, and event organisers make smarter, future-facing decisions.

This episode also lifts the lid on the collaboration between RIA and Redtorch, the unique methodology behind the report, and why data and cultural insight are central to the future of the industry.

🎧 Listen now and discover how the global state of running is changing – and what it means for your business.

📥 And you can download the full Global Running Culture 2025 report for FREE here: https://redtorch.sport/sport_on_social/global-running-culture-2025/

🗓️ Mention of The Running Conference presented by haku (7th to 9th December) and the role of Running Industry Alliance (RIA) in connecting brands, events, retailers, communities, charities, services, supplier and more.

There is a link on the homepage of the RIA website and the podcast is also available to listen to on all the major the platforms including:

Apple | Spotify | Amazon

Thank you for listening, subscribe to be first to hear the latest episode drops!

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 507150940 series 3442897
Content provided by Running Industry Alliance (RIA) Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Running Industry Alliance (RIA) Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎙️ In this episode of the Running Industry Alliance Podcast, we’re diving into Global Running Culture 2025 – a first-of-its-kind collaboration between research and creative agency Redtorch and Running Industry Alliance (RIA).

Host Matt Ward is joined by Rebecca (Becs) Richardson (RIA CEO & Co-Founder) alongside Jonny Murch (CEO, Redtorch) and Karishma Riar (Head of Research & Insights, Redtorch) for a fascinating conversation on how running culture is evolving worldwide.

Together, we explore:
🌍 How cultural forces like social media, influencers, and innovation are reshaping running.
📊 Why some markets are brand-led while others are product-led.
👟 Key global themes including women-led running growth, creator-as-coach influence, and the rise of run clubs.
🇬🇧 Exclusive insights into the UK running scene – from parkrun to charity-driven content.
💡 How these findings can help brands, retailers, and event organisers make smarter, future-facing decisions.

This episode also lifts the lid on the collaboration between RIA and Redtorch, the unique methodology behind the report, and why data and cultural insight are central to the future of the industry.

🎧 Listen now and discover how the global state of running is changing – and what it means for your business.

📥 And you can download the full Global Running Culture 2025 report for FREE here: https://redtorch.sport/sport_on_social/global-running-culture-2025/

🗓️ Mention of The Running Conference presented by haku (7th to 9th December) and the role of Running Industry Alliance (RIA) in connecting brands, events, retailers, communities, charities, services, supplier and more.

There is a link on the homepage of the RIA website and the podcast is also available to listen to on all the major the platforms including:

Apple | Spotify | Amazon

Thank you for listening, subscribe to be first to hear the latest episode drops!

  continue reading

21 episodes

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