What happens when you take a 100-year-old company and flip the model?

In this episode of Unfinished Business, David Sliman sits down with Elliot Bassett, President of Ellerbrock-Norris and Co-Founder of the Launch tech platform, to talk about what it takes to modernize a legacy insurance firm without losing its soul.

Elliot breaks down how he transitioned from cold-calling insurance rep to running the company and launching a SaaS startup at the same time. They talk about structuring sales teams for growth, building an internal talent pipeline, and why Elliot believes, “Leadership is a skill to be nurtured and developed”, not a title you’re born into.

This episode is packed with insight for anyone trying to grow a business, scale a team, or use tech without losing the human touch.

• Reps before results: Why early-career sales is a numbers game, and how that builds confidence over time
• You can’t grow what you don’t communicate: Elliot shares how weak internal messaging slowed them down and how they fixed it
• Innovation starts with observation: The best ideas come when you're not even looking for them
  

"Leadership is a skill to be nurtured and developed." - Elliot Basset

If you’re leading a team, building a company, or innovating from inside the walls of a legacy business, this episode delivers real strategies you can apply today. Share it with a colleague and subscribe for more raw, real-world conversations.

Connect with Elliot Bassett:

• LinkedIn: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/
• Instagram: www.instagram.com/elliot.bassett

Connect with David Sliman

• Website: http://salesproformance.com/
• LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
• Linktr: https://linktr.ee/salesproformance
• YouTube Channel: https://www.youtube.com/@SalesProformancePCS
• Email: [email protected]

This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!

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