On today’s episode of The Ultimate Assist, John Stockton and Ken Ruettgers welcome Debbi McCune, one of only a handful of certified dementia doulas in the United States. Debbi’s work is both compassionate and controversial—guiding families through one of life’s most heartbreaking journeys while challenging the medical establishment’s limited toolkit of “two approved drugs” and a culture of denial.

Drawing from personal experience caring for her husband, as well as professional training in dementia care, Montessori methods, and family coaching, Debbi reveals the raw realities behind the so-called “long goodbye.” She discusses why concussions, toxins, and even routine medical practices may be fueling the rise in dementia, and why many doctors still resist diagnosing it.

From the daily frustrations of caregiving to the overlooked impact on athletes and veterans, this conversation exposes both the science and the stigma around dementia. McCune also offers practical guidance—how to recognize warning signs, support loved ones with dignity, and avoid the biggest mistakes families make when navigating cognitive decline.

👉 Don’t miss this deeply human and eye-opening episode with one of America’s rare dementia doulas.