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How the Meta Ad Auction Works
Manage episode 506884614 series 2391845
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.
641 episodes
Manage episode 506884614 series 2391845
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.
641 episodes
All episodes
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