When your membership or subscription hits consistent revenue, the question that sneaks in is: do you keep pouring fuel into lead generation, or do you stop and ask what happens once people are already inside? It feels easier (and faster) to keep the front door swinging, but the truth is, scaling sustainably rarely comes from piling on more new members. The real leverage is retention — the part hiding in plain sight.

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🌟 Have a specific question you want me to workshop on the show?

I set up this voice-note line so you can send context-rich questions I can answer for everyone’s benefit — and I can’t wait to hear what you’re building!

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What’s inside this episode

• The counterintuitive reason chasing top-of-funnel can stall profit — even when it spikes sales
• A simple diagnostic to decide if you have a lead gen issue or a delivery bottleneck disguised as churn
• My email tactics that I swear by to increase engagement and retention (this is a hill I will die on!)
• How offboarding works as a growth lever for higher ticket and/or term projects to multiplies referrals, alumni sales, and repeat buyers
• The cost of acquisition vs attention and why this should matter a LOT to you

Connect with Adriane and Visionaries!

• Let's be friends on the 'gram – @visionariesonline or @adrianegalea
• Connect on Linkedin – with Adriane or Visionaries
• Visit us on the web at visionaries.co
• Come network with us in The Visionaries Collective