Unfairly, the sales profession has to deal with a fair amount of negative baggage and cliches and – consequently – focusing on sales and sales training has often been sidelined, not least in the bike trade. Ultimately, however, businesses need sales, and companies within the bike trade are no different. The latest CIN Podcast takes a closer look at this vital part of the bicycle industry, with the hugely experienced John Styles. In his 20-plus years in the bike trade, Styles has visited over 700 stores across the UK, Europe and US, gaining invaluable insights into bike sales techniques. Speaking with regular CIN Podcast host Sean Lally, Styles discusses making sales in the bike trade, training, tips and the importance of questions.