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452: Proof: SaaS Growth Lessons from $0 to $100M ARR - with Pat Kinsel

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Manage episode 505708199 series 2860247
Content provided by Omer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pat Kinsel went from years of painful struggle at Notarize to building Proof, a SaaS platform approaching $100M ARR with 230 employees and $260M raised.

In this episode, Pat explains how a notary error during his first startup exit sparked the idea, why he validated demand with a simple landing page before building, how he endured years of slow traction and false signals, and what changed when he expanded beyond notarization to transaction security.

You’ll learn:

- How Pat validated demand with a landing page and Google ads

- Why losing money on every transaction nearly killed the company

- What really happened when COVID demand spiked 100x overnight

- How he spent years pushing to make online notarization widely accepted

- Why many COVID-era enterprise signups never activated and what that taught about real product-market fit

Full show notes → saasclub.io/452

This episode is brought to you by:

💖 GearheartBook a free strategy session + get 20% off select services

📫 MailtrapGet 20% off with code THESAASPODCAST

Get weekly SaaS lessons and new founder stories → saasclub.io/email

  continue reading

453 episodes

Artwork
iconShare
 
Manage episode 505708199 series 2860247
Content provided by Omer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Pat Kinsel went from years of painful struggle at Notarize to building Proof, a SaaS platform approaching $100M ARR with 230 employees and $260M raised.

In this episode, Pat explains how a notary error during his first startup exit sparked the idea, why he validated demand with a simple landing page before building, how he endured years of slow traction and false signals, and what changed when he expanded beyond notarization to transaction security.

You’ll learn:

- How Pat validated demand with a landing page and Google ads

- Why losing money on every transaction nearly killed the company

- What really happened when COVID demand spiked 100x overnight

- How he spent years pushing to make online notarization widely accepted

- Why many COVID-era enterprise signups never activated and what that taught about real product-market fit

Full show notes → saasclub.io/452

This episode is brought to you by:

💖 GearheartBook a free strategy session + get 20% off select services

📫 MailtrapGet 20% off with code THESAASPODCAST

Get weekly SaaS lessons and new founder stories → saasclub.io/email

  continue reading

453 episodes

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