Working with companies in so-called “boring” industries can be its own type of challenge.
PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do.
How can those in public relations and marketing breathe new life into their efforts when working in these industries?
Michelle's guest, Ayo Abbas, an award-winning built environment marketing consultant with a background in communications and public relations and host of The Built Environment Marketing Show, joins her to discuss how to approach this challenge.

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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.