Amidst all the AI noise, Rachel Rizzuto argues the real differentiator is still human connection.

In this episode of Straight to Voicemail, Amanda Smith taps Rachel Rizzuto, Director of Marketing at GadellNet Consulting Service. Rachel focuses on combining marketing expertise with deep technical knowledge to help clients navigate the evolving role of AI.

You’ll learn:
How GadellNet is leveraging AI efficiencies to reinvest in real, human-to-human interactions
Why value-driven content (not just clicks) builds lasting trust with stakeholders
Practical ways B2B marketers can partner with internal experts to produce smarter, faster content

Jump into the conversation:
(00:00) The big question on trust in a world vying for everyone’s attention
(00:25) Introducing Rachel Rizzuto of GadellNet Consulting Services
(00:55) Doubling down on human connection in an AI-driven world
(02:02) Measuring trust through client engagement and relationships
(02:48) Using AI to create content faster with subject-matter experts
(04:28) Why humans remain essential to technology

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.