Steve Multer is the founder of Steve Multer. Corporate Storytelling, a strategic brand messaging partner for Fortune and midsize organizations to maximize their connection with customers, partners, and media analysts. As a spokesman and keynote thought leader, Steve has crafted and delivered over 20,000 onstage and onscreen presentations for more than 150 global brands, including Cisco, Fujifilm, Siemens, HP, Panasonic, Bayer, Intel, and NTT Data.

He trains global C-suites and sales teams in winning communication methodologies, and he’s coached thousands of executive and industry speakers to increase impact through value, passion, and human connection. Steve's new book is ‘Nothing Gets Sold Until the Story Gets Told.’

In this episode, Jason and Steve discuss:

• Evolution of corporate storytelling: from 1990s trade shows to today’s Fortune 500 strategies
• Building audience connection on a human-first level before introducing products or services
• Common brand storytelling mistakes and practical ways to correct them
• The balance between passion, profitability, and knowing when to pivot
• Communication frameworks like the Flow of Content Hierarchy and the COACH State

Key Takeaways:

• The most powerful business storytelling weaves together facts and human emotion, creating narratives that feel both credible and personal. When people can see themselves in your story, they are more likely to engage and trust your brand.
• Too often, companies begin with a product pitch or corporate message, missing the chance to first connect on a human level. Leading with empathy and understanding opens the door for your audience to actually hear your message.
• For startups, passion and storytelling fuel momentum, yet lasting success depends on reading the market and adjusting when necessary. Adaptability ensures the story continues to resonate as the business grows.
• Failure is not the end of the journey—it can be the reset button that clears away clutter and sparks stronger ideas. Each setback sharpens your ability to tell stories that connect more deeply.
• True communication thrives on authenticity and service. When leaders genuinely focus on serving others, business growth naturally follows as a byproduct of trust and connection.

“Trust yourself to tell a value story for the benefit of other people, and the minute you start doing it, you’ll be amazed at how much clearer and how much more formidable, solid, and successful your daily engagements and communications become, both personally and professionally.” - Steve Multer

Steve's 5 Paths to Passionate Storytelling FREE eGuide - Password: soldtold23

Connect with Steve Multer:

Websites: https://corporatestorytelling.com/ , https://stevemulter.com/

LinkedIn: https://www.linkedin.com/in/stevemulter/

Email: [email protected]

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking

Email: [email protected]

Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.