Feeling stuck between being a “specialist” and wanting to explore it all? You’re not alone. In this deeply personal episode, I’m unpacking my own journey through years of creative reinvention - from web design, branding, SEO, and templates to finally landing on type design (and even that doesn’t cover it all).

This episode is for anyone who’s ever felt lost in their creative identity, unsure what to call themselves, or afraid they’ll never “find their niche.” We’re talking about the beauty of evolution, the pros and cons of niching, and why not fitting into one box might be your greatest strength.

If you’ve ever felt like you’re “too much” or “not focused enough” this one’s for you.