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7 Ways Brands Fail to Differentiate (and What to Do Instead) with Louis Grenier, Founder of Stand the F*ck Out | Ep. 345

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Manage episode 504157230 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does it really take to stand out in a crowded market?

Daniel’s OUT, Tamara’s IN. She’s joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.”

From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create positioning that actually gives customers a reason to choose you.

And, what’s the role of product marketing? What’s the difference between segmentation vs. belonging? Tamara and Louis reveal their answers and even share some hills they’re dying on.

If you’re a marketer who wants to build a brand people actually remember, this episode is for you.

Follow Louis:

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

590 episodes

Artwork
iconShare
 
Manage episode 504157230 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What does it really take to stand out in a crowded market?

Daniel’s OUT, Tamara’s IN. She’s joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.”

From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create positioning that actually gives customers a reason to choose you.

And, what’s the role of product marketing? What’s the difference between segmentation vs. belonging? Tamara and Louis reveal their answers and even share some hills they’re dying on.

If you’re a marketer who wants to build a brand people actually remember, this episode is for you.

Follow Louis:

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

590 episodes

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