Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Heather Terveen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Terveen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Want to Attract Premium Clients? Make the Shift from Suggestive to Assumptive Marketing

32:28
 
Share
 

Manage episode 504136854 series 2558648
Content provided by Heather Terveen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Terveen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level.

HIGHLIGHTS

  • What happens when assumptive marketing is missing.

  • The danger of recommending “safe” starter plans.

  • Why pricing based on time and effort limits your growth.

  • What Apple and Chanel teach you about confident marketing.

  • How neutrality and confidence create sales safety.

  • Pricing rooted in outcomes vs. product/time.

  • The psychology behind why assumptive messaging converts better.

RESOURCES + LINKS

Try Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 504136854 series 2558648
Content provided by Heather Terveen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Terveen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level.

HIGHLIGHTS

  • What happens when assumptive marketing is missing.

  • The danger of recommending “safe” starter plans.

  • Why pricing based on time and effort limits your growth.

  • What Apple and Chanel teach you about confident marketing.

  • How neutrality and confidence create sales safety.

  • Pricing rooted in outcomes vs. product/time.

  • The psychology behind why assumptive messaging converts better.

RESOURCES + LINKS

Try Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

  continue reading

101 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play