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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

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Manage episode 503091794 series 3243781
Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be.

» Learn more at https://justcreative.com/podcast

In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike.

But this isn’t your standard SEO conversation. We explore:

• Why brands should stop relying on Google for discoverability

• The difference between being found vs being known

• How SEO and branding are more connected than ever

• What LLMs are doing to content, reputation, and brand recall

• Why your future visibility depends more on brand codes than keyword rankings

Whether you’re a CMO, strategist, or founder, this is a wake-up call to rethink your brand visibility strategy in an AI-first internet.

  continue reading

126 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 04, 2025 12:12 (15d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 503091794 series 3243781
Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be.

» Learn more at https://justcreative.com/podcast

In this episode, we’re joined by Mordy Oberstein, a leading voice in SEO, to break down what these changes mean for brand builders, marketers, and strategists alike.

But this isn’t your standard SEO conversation. We explore:

• Why brands should stop relying on Google for discoverability

• The difference between being found vs being known

• How SEO and branding are more connected than ever

• What LLMs are doing to content, reputation, and brand recall

• Why your future visibility depends more on brand codes than keyword rankings

Whether you’re a CMO, strategist, or founder, this is a wake-up call to rethink your brand visibility strategy in an AI-first internet.

  continue reading

126 episodes

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