Go offline with the Player FM app!
Why Customers Want to Give You Money (If You Let Them)
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 13:11 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 502964274 series 3019473
Black Friday and the holiday season don’t have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom.
You’ll discover:
Why customers budget for holiday spending months in advance
How gift-giving flips normal price sensitivity
The role urgency and deadlines play in driving sales
Why customers want you to “show up” during the holidays—even without discounts
How to plan campaigns that feel effortless (instead of scrambling last minute)
If you’re ready to stop throwing spaghetti at the wall and start building holiday promotions that work, this episode is for you.
👉 Join the Double My Holiday Sales Bootcamp: https://scale.theretailacademy.net/wait-list
587 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 13:11 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 502964274 series 3019473
Black Friday and the holiday season don’t have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom.
You’ll discover:
Why customers budget for holiday spending months in advance
How gift-giving flips normal price sensitivity
The role urgency and deadlines play in driving sales
Why customers want you to “show up” during the holidays—even without discounts
How to plan campaigns that feel effortless (instead of scrambling last minute)
If you’re ready to stop throwing spaghetti at the wall and start building holiday promotions that work, this episode is for you.
👉 Join the Double My Holiday Sales Bootcamp: https://scale.theretailacademy.net/wait-list
587 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.