Ever bought something new, then suddenly felt like everything around it needed upgrading too?

That urge isn’t random.

It’s a powerful psychological trap that billionaires avoid at all costs… and it’s probably costing you more than you realize.

In this episode of How Billionaires Think, we uncover the Diderot Effect—a hidden consumer pattern that’s not only draining your bank account, but also sabotaging your business growth, your time, and even your freedom. From your wardrobe to your workspace, even your client choices, this one principle silently reshapes your identity and spending decisions without you ever noticing.

In this episode, you’ll discover:

• A real 18th-century story that explains why one scarlet robe led to financial ruin—and how it mirrors the way we spend today without realizing it
• How the Diderot Effect hijacks your brain’s wiring, making you upgrade everything from your tech to your lifestyle to match a single new purchase
• A proven 5-part framework to help you break free from the cycle, reclaim financial clarity, and even use this psychology ethically in your business to serve clients better and boost revenue