How to Write a Book That Grows Your Business and Honors Your Spirit (Ep197)

Writer Craft Podcast

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2M ago 27:53

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Main Topic: How to Write a Book That Grows Your Business and Honors Your Spirit (Help soul-led entrepreneurs see how writing a book can amplify their work without losing authenticity or feeling salesy.)

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Segment 1 (Announcements/Author Updates):

(Valerie): I've been getting a lot of hits from the universe in the form of repeated messaging that I need to triple down on the the learning in public. I just can't wait until my life and mission statement is perfect before I show up online with a lesson neatly tied with a bow. First, that just prevents me from posting anything. Second, I'm hearing a lot lately that people aren't looking for gurus anymore. They don't want perfection. They can't relate to that. They want to watch the messy middle, and when I heard that (again), the realization hit. I write memoirs about how I got through something and what I learned along the way. I read memoirs so that I can see how they got through something. I want to be inspired by watching (reading) them pull themselves out of the mire and accomplish something difficult, because I want to do that too. "We just want to see real women figuring it out." (Tatyana Gosh)
So, I'm going to start really showing up online with the messiness of humanity, and without the lessons already learned. My goal is everyday on IG. A reel, post, or story. Preferably multiples.
• I met with colleague yesterday, another coach, and she said something that I immediately wrote down: If I show up imperfect, that doesn't mean bad. I've been so focused on trying to rewrite my limiting belief around perfection = professional, that I didn't take it a step further. Why do I think that if I'm imperfect, I'm bad? Side note: "Who doesn't like a badass woman?" (Tatyana Gosh)
(Erick):

What are you reading?

Valerie: Just finished: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About (Mel Robbins)
Creative Act (Rick Rubin) and Anne Abel's new book High Hopes (out in September .. She'll be on the podcast again in October).
(Not ready to give up on them, but struggling to finish them:) Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman; The Year of the Puppy (Alexandra Horowitz) ; The Teller of Small Fortunes Julie Leong
Erick: Devil in a Blue Dress (Walter Mosely); Hap and Leonard (stories) (Joe Lansdale)
Segment 2 (Resources/Tips/Tidbits):

Tidbit #1:
Tidbit #2:

Segment 3 (Main Topic):

Notes:

The problem with traditional "business book" advice

Focused on funnels, not fulfillment
Often strips the soul from the message
Too rigid for creative, intuitive entrepreneurs
"If the book reads like a sales page, it's probably not honoring the deeper mission."

What it really means to write a soul-aligned book that supports your business

The book becomes a bridge between your inner truth and outer impact
Writing from your why positions you as an authority with depth—not just expertise
"People buy from those they connect with. Your book is a bridge, not a billboard."

Ways your book can grow your business authentically

Builds credibility + trust with aligned clients
Deepens your brand story and your core message
Expands your reach without burnout (your book travels when you can't)
"You're not marketing. You're storytelling. And that's magnetic."

Let your business offer inform your book—not dictate it

Use client patterns and questions to uncover themes
Let your unique framework or transformation process shape the content (not just regurgitate)
Bonus: You may create your next offer through writing the book
Writing How-To Books (Three Story Method series)

Avoiding the trap of performance

Write with your audience in mind, not for their approval
Let go of "shoulds" and write from soul-led service
•

Examples of what alignment looks like in practice

Including rituals, reflections, or creative practices in your book
Speaking directly to your dream client as if you're in sacred conversation

Closing encouragement:

You don't have to choose between success and soul. Your book can hold both.
The more you write from your essence, the more magnetic your business becomes

"When you write to be liked, you dilute your magic."

Project Runway fails are usually because they didn't stay "true to themselves as a designer" and it show.

🌀 Listener Reflection Prompt:

"What message lives at the heart of your work—and how could your book become an offering of that message?"

🎯 Closing Thought:

"Your book can be a calling card and a calling. When you write from truth, your audience finds you."

And don't forget:

Go to valerieihsan.com to schedule a free consultation to see if Aligned Author is right for you.

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204 episodes

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