Why Most Sales Teams Fail (And What To Do Instead) | Geoff Ketterer On Scaling Smart And Selling With Trust

Why Most Sales Teams Fail (And What to Do Instead) | Geoff Ketterer on Scaling Smart and Selling with Trust | JTL 126

1M ago 44:44

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Most sales teams don’t fail because of lazy reps or weak leads—they fail because of misalignment.

In this episode of The Journey To Legacy Podcast, we sit down with Geoff Ketterer, founder of Channel Consulting and the fractional CRO behind some of the fastest-scaling coaching and consulting businesses in the world.

Geoff breaks down:

The real reasons sales teams underperform, even when the talent is strong
How one business went from $7K/month to $1M/month in 9 months by aligning sales and marketing

Why pressure-selling is dying—and how trust-based sales are outperforming outdated tactics

Whether your business is stuck in the 5-figure range or scaling past 7-figures, this conversation will reshape the way you think about growth, leadership, and legacy.

📊 Want to run Geoff’s 12-Point AI Diagnostic on your business?

DM him on Instagram @geoffk_sales and ask for “The 12-Question A.I. Checklist to Scale Your Business.”

📱 Follow Geoff:
TikTok: @geoffketterer
YouTube: Geoff Ketterer

130 episodes