In this episode of the AI for Business Owners Podcast, Jeff Torello talks with Rebekah Edwards, the Co-Founder & CEO of Clara - Organic SEO Agency and soon-to-be book publisher, about how AI is transforming the world of SEO, where current tools fall short, and how deep research features and smart prompting can unlock meaningful efficiency.

Rebekah shares her thoughts about how she uses tools like ChatGPT and ClearScope for SEO insights, the power of deep research with proper prompting, and her vision for creating smarter AI-driven SEO software. They explore practical use cases, prompt engineering best practices, and the limitations of existing AI SEO tools that don’t account for real-world search behavior. Jeff introduces the concept of the Model Context Protocol (MCP) and how it may completely reshape how people interact with content and brands in the future, away from traditional search engines and towards agent-powered decision-making.

Whether you're an SEO pro, a curious founder, or just exploring how AI fits into your business, this episode is packed with grounded, practical insights.

Key Takeaways

AI Isn't Magic, It's a Tool: Rebekah uses AI daily but emphasizes strategy and clear direction especially in prompting.

Deep Research Is Underrated: ChatGPT's deep research feature saves hours and even provides source links perfect for SEO, science content, and book planning.

Prompt Engineering Matters: Being conversational, specific, and context-rich is the key to avoiding hallucinations.

Current AI SEO Tools Are Too Shallow: Most just regurgitate keyword suggestions and SERP listings without deeper relevance or usability.

Build What You Actually Need: Rebekah shares her idea for a better SEO writing assistant and Jeff explains how “vibe coding” and AI-assisted dev tools could make it real.

Search Might Disappear: Jeff discusses MCP and how agents could soon do our searching, shopping, and decision-making for us making SEO itself evolve.

Noteworthy Quotes

“The LLM doesn’t want keywords. It wants flowery, descriptive prose to understand your intent.” – Jeff Torello

“I prompt like I talk. Clear, simple, and specific. That’s what works.” – Rebekah Edwards

“You want to show up in ChatGPT? Then do real, sustainable SEO.” – Rebekah Edwards

“MCP lets AI do all the backend work searching, summarizing, even buying without you ever leaving your chat window.” – Jeff Torello

Key Timestamps

00:00 – Meet Rebekah Edwards: SEO expert, book reviewer, and AI explorer

5:26 – Rebekah’s first use of AI: ClearScope and GPT-3 for SEO

6:45 – Deep research prompts and using AI for scientific sourcing

11:00 – The art of prompting vs. old-school keyword habits

16:25 – Why current AI SEO tools are failing content creators

20:21 – Jeff explains “vibe coding” and building POCs with AI

26:40 – How MCP could change SEO and search behavior forever

34:00 – Rebekah’s clients: winning at SEO despite algorithm chaos

38:00 – How adoption curves and fear will shape AI's growth

44:00 – AI, future work, and the elevator operator analogy

48:00 – Will people stop creating? Or just shift what they create?

50:00 – Closing thoughts on AI, ethics, and motivation FOLLOW OUR GUEST REBEKAH EDWARDS ON:

LinkedIn: https://www.linkedin.com/in/rebekahcreates/

Website: https://clara.agency/

Instagram: https://www.instagram.com/leadinsideout/

Company Instagram: https://www.instagram.com/clara.agency/

Twitter: https://x.com/rebekah_creates?

Company Facebook: https://www.facebook.com/clara.agency.nashville/

FOLLOW OUR HOST JEFF TORELLO ON:

LinkedIn: https://www.linkedin.com/in/jtorello/

Website: https://sinjun.ai/

FOLLOW SINJUN AI ON:

LinkedIn: https://www.linkedin.com/company/sinjunai/

Website: https://sinjun.ai/

X (Twitter): https://x.com/sinjunai

Instagram: https://www.instagram.com/sinjun.ai/

Facebook: https://www.facebook.com/Sinjun-AI/

FOLLOW AI FOR BUSINESS OWNERS PODCAST ON:

Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8

YouTube: https://www.youtube.com/@aiforbizowners

Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627