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How to Scale Social Engagement with a Tiny Team and a Big Heart
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Let’s bust a myth: You do not need a big team to deliver amazing social care.
In this episode, I’m spotlighting how small but mighty teams—like King Arthur Baking Company’s three-person social squad—are showing up more consistently (and with more heart) than brands with twice the headcount.
I break down how to scale real, heartfelt digital engagement using the systems, tone, and tools that make conversations feel personal, even at scale. If you’re struggling with slow response times, low engagement, or proving ROI on your social efforts, this one’s for you.
You’ll learn:
- How to build a tone playbook your team can actually use
- Why responsiveness is your brand’s new reputation
- Ways to tag, segment, and personalize replies using tools like Agorapulse
- How to connect the dots from comments to conversions
- Why FAQ templates still need a human “hello”
If you’re ready to scale real conversations (not just content), let’s talk it out. 💚
Mentioned in This Episode:
- Free Course: Talk-Worthy Content
- Inside King Arthur Baking's Customer Experience with Ben Rapson
- Agorapulse social media tool
👉 Want help building your own scalable engagement system? Book a brainstorm with me and let’s future-proof your social CX.
45 episodes
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