Welcome back to the Flower School Podcast!

In this episode, host Deirdre is absolutely thrilled to welcome back the incredible Sabine Darrall, a renowned luxury florist, mentor, and coach with over 30 years of experience in the industry. Janette praises Sabine as one of the most well-known florists in the UK and Ireland.

Having navigated three recessions and a pandemic, Sabine has seen it all. She's here to talk about her new and essential resource for event florists: The Professional Event Florist Workbook.

What’s in the Workbook?

This isn't your average coffee table book—it's a practical, no-fluff guide designed to help florists run their businesses more effectively and profitably. Sabine reveals that the idea for the workbook came from the need to help florists make more money in a changing economy.

She delves into topics that many in the industry consider a "closed book," including:

Logistics and Planning: From loading a van efficiently to planning your timeline for an event, Sabine shares her hard-won knowledge to save you time and money.

Health and Safety: Learn the essentials you need to know, from working in listed buildings to understanding weight limits for suspended arrangements and working at heights.

Freelancer Management: Get insider tips on freelancer etiquette and how to manage your team effectively to avoid common issues.

Event-Specific Knowledge: A full breakdown of different table and chair styles, and how they impact your floral designs and budget.

The best part? This workbook is a living document! It's an e-book that will be continuously updated, with a focus on giving florists the up-to-date knowledge they need to succeed.

More From Sabine Darrall

We also get an update on Sabine's other fantastic projects:

Blossom and Prosper: Her accessible and affordable online membership platform with a huge library of resources, tutorials, and templates (like freelance agreements!). It's a goldmine for florists at any stage of their journey.

The Profitable Event Florist Workbook: Get an exclusive sneak peek into her next project, a workbook focused entirely on making a profit, future-proofing your business, and rethinking your business model in a changing climate. It's all about making profit a "not-so-dirty word."

A Game-Changer for Digital Proposals: Sabine reveals her new "digital dolly" collections, a library of beautifully hand-drawn floral arrangements and event elements that you can use to create stunning visuals for clients in a single click. No more struggling with tech—just drag and drop your way to professional proposals!

This episode is packed with invaluable advice and resources for any florist looking to elevate their business. Be sure to check out the links below to connect with Sabine and get your hands on her incredible resources!

Contact Sabine - [email protected]

Event Florist Workbook link - https://sabinedarrall.com/product/the-professional-event-florist-workbook-kays-offer

Blossom & Prosper Link - https://info.blossomandprosper.com/subscribe

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

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We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us