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You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey
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In this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works.
With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the need to understand what metrics are truly valuable by connecting them with actual business goals. The conversation also covers the importance of a clear marketing strategy and the negative impact of irrelevant content on SEO.
Additionally, Matt recommends the book 'Reclaiming Conversation' by Sherry Turkle, which explores the balance between technology use and human interaction. This episode is a must-listen for anyone looking to optimize their digital marketing efforts effectively.
Matt gives listeners actionable tips on:
- 00:00 Introduction
- 00:50 The Importance of Tracking the Right Metrics
- 02:02 Understanding Marketing Strategy
- 03:17 Choosing the Right Analytics Tools
- 06:56 The Value of Conversion Goals
- 12:10 Content Strategy and Analytics
- 14:57 Adapting Content Based on Analytics
- 17:21 The Impact of Removing Ineffective Content
- 21:27 Pruning Your Content Strategy
- 24:17 The Importance of Dashboards
- 26:49 Key Metrics and User Experience
- 34:06 Book Review: Reclaiming Conversations
- 40:38 Actionable Insights and Final Thoughts
Resources mentioned in this episode:
Connect with Matt:
- LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/
- Instagram: https://www.instagram.com/mattbaileysl/
- YouTube: https://www.youtube.com/@MattBaileySays
- https://www.sitelogicmarketing.com/
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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