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# 20 SubJourney: Bridging Design and Technology
Manage episode 499708159 series 3569641
In this episode, Tom and David explore the journey of creating SubJourney, a groundbreaking user journey mapping tool. Tom shares his experiences from his early days at Deloitte Digital, where he learned the intricacies of large-scale project delivery, to founding SubJourney. The conversation delves into the challenges of early influencer marketing, the evolution of design tools like Sketch and Figma, and the importance of aligning technology with human value. They discuss the role of AI in product design and the future of no-code tools, offering insights into how businesses can improve efficiency and customer experience. Join them for a candid discussion on innovation, design, and the human element in technology.
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