Episode: Building a Referral-Based Business

Hosts: Kyle Fernandez, Brian Preston, David Ounanian

Episode Summary:

In this value-packed episode, the Elevate and Execute crew breaks down what it really takes to build a sustainable, referral-driven real estate business. From creating unforgettable client experiences to leveraging CRMs, social media, and good old-fashioned follow-up, the guys share practical tips, personal stories, and mistakes to avoid if you want clients—and their friends—to keep coming back.

They also talk about referral partners like lenders, marketing touchpoints that matter, and why most agents lose repeat business without realizing it.

What You’ll Learn:

• Why providing a great experience is just the beginning
• The real reason clients don’t come back—and how to fix it
• How to use Net Promoter Score thinking to evaluate your client journey
• Ways to automate follow-up using CRMs, Facebook, and mailing tools
• Why referral partners (like lenders) are critical to scaling
• Simple social media habits that build trust and visibility
• The importance of consistency in marketing and posting
• How referrals create exponential growth over time

“You can give a great experience—but if you’re not following up, they’ll forget you.”

“Marketing is the job. Real estate is the product.”

“Deals lead to more deals. Referrals multiply your business.”

“The more hands you shake, the more money you make.”

Subscribe & Review:

Learned something that could grow your business? Subscribe to the show, leave a review, and share this episode with another agent or entrepreneur. Whether you’re new to real estate or scaling up, a strong referral network is your most powerful tool.