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Craig McClelland on reshaping traditional brokerage models

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Manage episode 498237443 series 2420433
Content provided by RealTrends. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RealTrends or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on RealTrending, Tracey Velt talks with Craig McClelland, Chief Strategy Officer at HomeStory and president of LOCAL Realty.

Tracey and Craig talk about the importance of consumer-centric strategies and how industry giants like Zillow and Rocket are reshaping traditional brokerage models. Craig also talks about the role of technology and data in extending the real estate transaction timeline, and the emerging trend of niche and boutique brokerage models.

Here’s a glimpse of what you’ll learn:

  • The importance of putting consumers first in real estate

  • How disruptors like Zillow and Rocket are changing the game

  • Strategies for small brokerages to thrive in a competitive market

  • The benefits and challenges of niche and boutique brokerage models

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

351 episodes

Artwork
iconShare
 
Manage episode 498237443 series 2420433
Content provided by RealTrends. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RealTrends or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on RealTrending, Tracey Velt talks with Craig McClelland, Chief Strategy Officer at HomeStory and president of LOCAL Realty.

Tracey and Craig talk about the importance of consumer-centric strategies and how industry giants like Zillow and Rocket are reshaping traditional brokerage models. Craig also talks about the role of technology and data in extending the real estate transaction timeline, and the emerging trend of niche and boutique brokerage models.

Here’s a glimpse of what you’ll learn:

  • The importance of putting consumers first in real estate

  • How disruptors like Zillow and Rocket are changing the game

  • Strategies for small brokerages to thrive in a competitive market

  • The benefits and challenges of niche and boutique brokerage models

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

351 episodes

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