“LinkedIn Brand-building for Designers” – Act 02 – Scene 40 – Thijs Kraan

Summary

In this engaging conversation, Naresh Shan and Thijs Kraan explore the evolving landscape of design, the importance of leveraging LinkedIn for personal branding, and the challenges of content creation. Thijs shares insights on how to effectively communicate the value of design, the long-term commitment required for successful content creation, and the balance between authenticity and professionalism on social media. They discuss the role of AI in writing, the significance of building a standout LinkedIn profile, and strategies for maximising audience engagement. The conversation emphasises the need for designers to educate others about their value and adapt to the changing dynamics of the job market.

Takeaways

• Design is increasingly recognised as a key value driver in organisations.
• LinkedIn is a powerful platform for building a personal brand and attracting opportunities.
• Content creation is a long-term commitment that requires consistency and patience.
• Educating your audience about your value is crucial for success.
• AI tools can assist in writing, but should not replace personal thought and creativity.
• Venting on professional platforms like LinkedIn should be approached with caution.
• Building a standout LinkedIn profile requires clarity about your unique value proposition.
• Quality content is essential, but quantity can also play a role in visibility.
• Engagement strategies should focus on the audience's needs and interests.
• The landscape of content creation is evolving, and adapting to changes is necessary.

Chapters

00:48 – Introduction and Setting the Stage

01:02 – The Importance of Design Education

03:00 – Transitioning to Freelance in Design

04:48 – Overcoming Content Creation Challenges

08:57 – The Long Game of Content Creation

11:05 – Leveraging LinkedIn for Professional Growth

14:04 – Building a Standout LinkedIn Profile

17:49 – The Art of Venting vs. Professionalism

21:03 – Navigating AI Tools in Writing

25:53 – The Craft of Writing and Continuous Improvement

35:46 – The Journey of Content Creation

38:52 – Building a Personal Brand vs. Being an Influencer

44:33 – The Shift to Video Content

47:08 – Navigating LinkedIn’s Algorithm

53:00 – Maximising Content Posting Strategies

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