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Etsy vs Shopify: The Best Choice for Candle Makers?
Manage episode 494790221 series 3668622
#009 Today I break down the advantages of each Shopify and Etsy based on business goals, sharing specific strategies for leveraging both marketplaces effectively.
• Etsy provides immediate access to millions of potential buyers with built-in traffic
• Competition on Etsy is fierce with thousands of candle sellers competing for visibility
• Etsy's total fees can reach 21.5% per sale (listing fees, transaction fees, and offsite ad fees)
• Shopify offers complete control over branding, customer experience, and data collection
• Shopify requires driving your own traffic through SEO, advertising, or social media
• Personalized items and seasonal candles perform particularly well on Etsy
• Building your own website takes time for SEO to gain traction (14-21 days for Google to crawl updates)
• Including business cards with discount codes in Etsy orders can help transition customers to your Shopify store
• Third-party apps can sync inventory between both platforms for simplified management
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Chapters
1. Platform Choice Dilemma Introduction (00:00:00)
2. Etsy Pros: Built-in Audience & Setup (00:01:33)
3. Etsy Cons: Competition & Branding Limitations (00:04:22)
4. Understanding Etsy's Fee Structure (00:07:29)
5. Shopify Pros: Control & Analytics (00:15:39)
6. Shopify Cons & Fee Structure (00:20:28)
7. Platform Recommendations Based on Goals (00:26:34)
8. Converting Etsy Customers to Your Website (00:33:49)
9. Final Recommendations & Apps (00:37:44)
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