On this episode of ADAPT or Die: Transformative Leadership Conversations, former tech-CEO-turned-executive-coach Andreas Pettersson sits down with Rick Williams—physicist-turned-CEO, board advisor, and author of the Amazon #1 best-seller Create the Future. With decades of cross-industry leadership experience, Rick distills a lifetime of insight into one radical premise: Success is a choice. From boardrooms that fear dissent to entrepreneurs climbing toward irrational dreams, this conversation delivers a masterclass in intentional decision-making.

Challenge → Leaders often make decisions in a vacuum—disconnected from long-term impact and driven by conformity, not clarity. Too many let business plans collect dust and call luck a strategy.

Adaptation → Rick developed a five-step method from his book Create the Future, prompting leaders to define what success actually looks like—before they chase it. With the mindset that “you can change the outcome with the choices you make today,” he urges executives to lead with conviction, clarity, and courage.

Success → From startup pivots to seasoned boards, Rick’s philosophy now shapes thousands through speaking engagements, a 50,000-subscriber newsletter, and a bestselling playbook for high-stakes decision-making. His message: choose boldness, define success, and climb your mountain—no matter how irrational it may seem.

🔥 60-Second Hot Seat

Rick flags conformity as the biggest boardroom trap and stands by one rule: lead with your values. He recommends The 7 Habits of Highly Effective People, and says writing Create the Future was his most defining decision. Favorite leadership quote? Don’t give up the ship.

Ready to create the future, not just drift into it? Rick’s framework and mindset will help you lead with purpose—and make decisions that count.

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