From the very beginning, Jacob Nolley was an innovator and entrepreneur. From his first business venture at the age of 5, providing lawn care services to his neighbors, to building out technical automations to help trades workers succeed, he has never stopped finding ways to help those around him in new and exciting ways.

While he was working as a dispatcher for a family-owned HVAC company, he began to see the gaps that exist between the CRM systems most trades businesses use and the actual needs of his company. Jacob spent hours watching lectures on coding and taught himself how to build software and develop much-needed automations that would help him to complete day-to-day tasks more efficiently and effectively, as well as streamline the processes of others at the company. He realized what the trades business needed most: software that would save countless hours of a business owner’s time by integrating with their CRM and automating processes that could be performed digitally instead of manually.

This was the genesis of The Graphite Lab. Founded with a vision to transform the service trades industry through digital innovation, Jacob and his team have developed a toolbox of AI and automation microservices that seamlessly integrate with existing CRMs, revolutionizing how service trades manage their operations and engage with customers. To find out more, head over to https://www.thegraphitelab.com to find ways you can elevate your business with the help of functional AI.

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