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#16 Purpose Needs Some PR: Why purpose needs a new brand story and how to think about it now
Manage episode 490675880 series 3615006
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Danielle breaks down why purpose is misunderstood and how you can use it to create personal connections in your company—the kind that lead to big business results. She found the ultimate case study to prove it.
Additional Resources:
The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
- Purpose is not fluff; it leads to real business results.
- The story of WD-40 exemplifies the power of purpose.
- Purpose should be personal and relatable to employees.
- Creating a purpose statement is essential for any organization.
- Intentional decision-making is key to a strong company culture.
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