Today, we’re diving into something straight out of sci-fi… but very real.
Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers.
Generated $7.6 million in sales.
And here’s the kicker—he wasn’t even there.
It was his digital AI avatar.
Speaking. Reacting. Selling.
And outperforming his human-hosted shows.
So what does this mean for you — whether you're leading brand strategy or building social campaigns from scratch?
In this podcast episode, I explore the impact AI avatars could have on digital marketing.
How real-time avatars could host events, run product demos, or even lead your next webinar.
And what’s realistic today… vs. what’s still science fiction.
Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.
The Social Savvy scale is level 5: "Skilled" - Able to tackle moderately complex social media marketing challenges.
Here are two interesting links referred to in this podcast:
– Synthesia (https://www.synthesia.io/)
– Hour One (https://hourone.ai/)
– D-ID (https://www.d-id.com/)
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