In this tactical and inspiring episode of the Scale Point Podcast, Heather Wanninger sits down with co-founder and marketing strategist Shawn Quintero to break down one of the most misunderstood topics in marketing: how to create a campaign that converts from scratch—even if your audience doesn’t know who you are.

Shawn walks listeners through the Five Levels of Awareness framework, originally introduced by Eugene Schwartz, and shares how coaches and service-based business owners can use it to build marketing systems that move cold leads into confident buyers—without burning out.

Key Takeaways

• Why your ideal client may not even know they need you yet—and how to meet them where they are
  
• The difference between personal and business branding in storytelling
  
• How to move from "unknown" to "most trusted" using narrative and empathy
  
• What a Jedi lightsaber workout has to do with marketing (yes, seriously!)
  
• How coaches can document and delegate their marketing using this framework
  
• Tactical breakdown of each awareness stage—from “unaware” to “ready to buy”

Whether you're staring at a blank screen or frustrated that your content isn't converting, this episode is your blueprint for building a repeatable, scalable, and story-driven marketing system that works—every time.

Visit Shawn Quintero online:

Instagram: https://www.instagram.com/abundanceworldwideco/

LinkedIn: https://www.linkedin.com/in/heyshawnq/

Tune in and start architecting campaigns that connect and convert.
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